Alcides Segui’s compassion for other people makes him a natural for the public relations industry. The world of news and the world of PR have a lot in common, which is why his transition is such a natural choice. He feels very strongly that the core principles are the same since PR and reporting both seek to promote ideas. The main difference is that news reporters must stay impartial, while PR reps advocate for their clients.
The digital age is changing the landscape of the PR and Communication world, and Alcides is excited to be a part of it. With the advent of smartphones and social media, a single person now has the power to impact the world, and Alcides understands how important it is to be tactful and responsible with this newfound power. He sees all the negativity today and wants to be part of the positive force that changes the narrative.
He approaches everything in life with the same ambition and enthusiasm, whether it’s his career or a hobby. His motto is “The only way to be good is to be passionate”. He believes as long as you apply passion and a desire for success, and a willingness to learn from your mistakes, then you will move forward no matter what obstacles come your way.
What makes Alcides Segui truly stand out is his love of bringing people together and a desire to communicate worthwhile information. As a journalist, he carried that responsibility with pride and humility, knowing first-hand how important it was to get vital information to his audience, especially when his surrounding community was affected.
After graduating from Florida A&M University with a B.S. in Journalism, he worked as an anchor, reporter, photographer, and editor for several local news stations before being promoted to the morning weekend anchor position at WTVT-Fox 13 in Tampa, Florida.
When he worked as a reporter, he always gravitated towards the truth instead of what was popular. He preferred local stories over trendy, bandwagon topics because he wanted the intimacy of getting first-hand information from the people who really understood what was going on.
In addition to his professional career, Alcides Segui is also a family man. He and his wife are the proud parents of two boys, and he views his family as his greatest accomplishment. Whenever he can, he loves to craft DIY projects together with his wife, such as refurbishing old chairs and sewing machines or redoing bathroom floors.
He loves what he does. He loves helping people and loves the adventure of life.